Adidas x First Friday Case Study
Services provided
Category
Customization
Location
Quick Snapshot
Gained 22,285 impressions
Reached 6,605 unique users
Total photos captured reached 137
Verified page views hit 110
Content was shared 110 times
Adidas partnered with First Friday at Abbot Kinney to create an interactive photo experience that captured the energy of the community while reinforcing the brand’s streetwear identity. The goal was to design an activation that felt bold, social, and community-driven, giving guests a premium, shareable keepsake that extended the experience beyond the event itself.
Rather than a standard event photo setup, Adidas elevated the experience with a dedicated Social Photographer capturing high-quality moments throughout the event. Guests received professionally shot images delivered digitally in real time, driving participation, foot traffic, and immediate social engagement.
Challenges
- Creating an activation that felt elevated inside a retail store environment
- Standing out during a high-traffic First Friday event with multiple competing brand experiences
- Ensuring strong brand visibility without overpowering the guest experience
- Managing high guest volume efficiently while maintaining premium image quality
- Delivering instant digital sharing to maximize real-time social amplification
Customization
To create a cohesive and high-impact experience, the activation featured:
- Custom Adidas-branded backdrop
- Branded polaroid-style photo border
- Custom microsite for digital image hosting and brand continuity
Every touchpoint, from capture to delivery, was designed to reinforce the Adidas aesthetic and create a seamless branded moment.
Our Approach
To execute a successful Adidas x First Friday activation, we built the experience around premium capture quality, seamless technology, and strong brand integration.
Photo Booth Concept and Design
- 22MP DSLR camera for high-resolution, professional-quality images
- 1 professional photographer for the full duration of the event
- Up to 4 hours of unlimited photos
- Polaroid-style branded overlay for instant brand recognition
The presence of a professional photographer elevated the interaction, making the experience feel curated rather than automated.
Engagement & Shareability
- Instant digital sharing via SMS and email
- Branded microsite for image delivery and gallery viewing
- Designed images optimized for social media sharing
- Community-driven content that extended Adidas’ reach beyond the store
Guests were able to receive their photos immediately, creating a seamless bridge between physical activation and digital amplification.
Technology & Workflow
- Wireless internet provided on-site for uninterrupted sharing
- Streamlined capture-to-delivery workflow to manage high guest volume
- Efficient setup designed to minimize wait times and maximize throughput
- Automated digital delivery system to ensure fast distribution
The system was built to handle consistent participation throughout First Friday while maintaining quality and speed.
Designed for brands. Built for engagement.
Trusted to deliver high-impact photo booth experiences for corporate events and brand activations.
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