Broadcom Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
Content was shared 195 times.
Content was shared 195 times.
Total photos captured reached 323.
Verified page views hit 339.
Guests printed 327 photos.
Content was shared 195 times.
Broadcom was looking for a way to elevate their event at the Huntington Convention Center of Cleveland with an experience that would capture attention, spark engagement, and leave a lasting impression on attendees. The goal was to go beyond traditional photography and create something that reflected the brand’s bold energy while giving guests a moment they could truly own and share. They wanted an activation that would not only entertain but also amplify their presence through highly shareable content that connected with audiences both in the room and online.
Challenges
- Moving beyond standard photo setups that often feel generic and lack excitement
- Capturing authentic energy and personality in a way that reflects Broadcom’s bold brand identity
- Coming up with a unique AI-powered concept that felt fresh, engaging, and on-brand
- Encouraging guests to proudly share their moments across social channels to maximize reach
- Ensuring the activation was seamless on-site, with efficient workflows and reliable technology
Customization
Broadcom elevated their event with custom-branded elements including an 8×8 backdrop, photo spot wrap, and branded prints—creating a cohesive experience that guests could enjoy, share, and take home.
Our Approach
In order to deliver an activation that met Broadcom’s goals, we designed a strategy centered on creativity, technology, and seamless execution. The plan integrated the following elements:
Photo Booth Concept and Design
- Created the Rockstar AI Booth as a unique AI-powered concept that transformed each guest into a headlining rockstar
- Applied AI-driven styling inspired by vintage album covers and magazine spreads to produce striking, editorial portraits
- Built branded overlays and visual elements that ensured every image reinforced Broadcom’s presence
Engagement & Shareability
- Encouraged social amplification with portraits designed to look like authentic album covers
- Delivered on-site prints alongside digital versions for tangible keepsakes
- Optimized the experience to generate organic reach by giving guests content they were excited to share
- Highlighted the uniqueness of the booth to make the activation stand out among competing event experiences
Technology & Workflow
- Integrated AI style transfer with real-time capture for instant transformations and acccurate likeness to the subject
- Designed the workflow to be efficient and seamless, minimizing wait times and maximizing guest flow
- Ensured the system could handle high volumes of participants without compromising image quality
- Automated instant digital delivery through text and email sharing
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