Cafe Zupas Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
Content was shared 31,955 times
Content was shared 9,449 times
Total photos captured reached 231
Verified page views hit 123
Guests printed 137 photos.
Content was shared 131 times.
Cafe Zupas wanted an Enclosed Photo Booth experience that felt warm, energetic, and unmistakably on-brand. The goal was to elevate their in-store celebration with something that encouraged genuine interaction, captured guest personality, and aligned with the company’s recognizable visual identity. They needed an activation that would engage guests across all ages, generate share-worthy content, and leave attendees with both digital keepsakes and printed memories. Most importantly, the experience had to feel seamless, polished, and consistent with the Café Zupas brand from the moment guests stepped inside the booth.
Challenges
- Creating a branded experience that went beyond simple photo snapshots and felt immersive
- Ensuring the booth reflected Café Zupas’ clean, uplifting aesthetic across all design elements
- Capturing groups and individuals in a way that encouraged playful, natural expressions
- Maximizing shareability across SMS, email, and social platforms to extend event reach
- Maintaining smooth guest flow for a high-volume event lasting up to eight hours
- Guaranteeing reliable performance through the entire activation with professional staff support
Customization
We enhanced Cafe Zupas’ activation through full custom branding and cohesive visual integration:
- Fully branded enclosed booth with logos placed on the back door, side panels, the printer housing, monitor area, bench, and back wall
- Custom-designed borders for printed strips and digital photos
- Branded UI and UX that matched the event’s look and feel
- Consistent photographic styling that maintained the recognizable Café Zupas red-and-cream palette
These elements created a unified, polished guest experience from entry to exit.
Our Approach
To deliver exactly what Cafe Zupas needed, we crafted an activation built around simplicity, consistency, and aesthetic alignment. The solution was the Enclosed Photo Booth, staffed and optimized for high engagement and high output.
Experience & Concept
- Provided a fully enclosed booth for a private, studio-like experience that encourages authentic expressions
- Designed a customizable photo strip with Cafe Zupas branding for both physical prints and digital copies
- Positioned the booth and branded elements to be instantly recognizable and visually cohesive in every photo
- Integrated Zupas-themed design accents that maintained brand personality without overpowering the guest experience
Engagement & Shareability
- Enabled instant social sharing, SMS, and email delivery so guests could keep and share their moments immediately
- Supplied unlimited booth usage for the full event duration, capturing both individuals and group photos
- Delivered on-site prints for a tangible takeaway that reinforced the event experience
- Designed branded photo strips that encouraged organic reach through social sharing
- Balanced fun, simplicity, and speed to keep the line moving while maintaining high-quality output
Technology & Workflow
- Optimized the booth workflow for high-volume attendance to minimize wait times
- Ensured stable performance with professional staff plus an assistant managing the experience
- Automated instant digital delivery via text and email
- Managed setup and teardown with efficiency to ensure a seamless on-site presence
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