Columbus Crew x Vertiv Case Study
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Quick Snapshot
Gained 77,609 impressions
Reached 22,970 unique users
Total photos captured reached 538
Verified page views hit 355
Guests printed 406 photos
Content was shared 318 times
Vertiv partnered with Columbus Crew to create an event activation that would stand out in a high-energy stadium environment. The goal was to deliver an experience that felt interactive, personalized, and aligned with the excitement of the game, while also giving guests something memorable they could take with them.
Rather than relying on a standard photo setup, the vision was to create a dynamic, AI-powered trading card experience that blended sports culture, technology, and branded storytelling. The activation needed to engage guests instantly, move efficiently with large crowds, and generate shareable content that extended beyond the event itself.
Challenges
- Creating an experience that could compete with the energy of a live stadium environment
- Moving beyond traditional photo booths into something more immersive and interactive
- Designing a concept that felt relevant to both the Columbus Crew brand and Vertiv’s innovation focus
- Managing high guest volume while maintaining a smooth, fast-moving workflow
- Encouraging guests to engage, customize their experience, and share their content
Customization
The activation was fully tailored to match the brand and event environment. Custom elements included a fully wrapped Photo Spot Pro, an 8ft x 15ft branded backdrop with end caps, and a 36″ x 90″ stand-up banner to anchor the space visually.
Every touchpoint, from the trading card design to the microsite experience, was built to feel cohesive, on-brand, and instantly recognizable within the stadium setting.
Our Approach
To bring the concept to life, the experience was built around a combination of AI technology, custom design, and high-efficiency execution.
Trading Card Station Concept and Design
- Engineered a custom AI-powered Trading Card experience that transformed each guest into a Columbus Crew player with realistic, stadium-style visuals
- Built tailored AI prompting to accurately apply team jerseys, lighting, and environment, ensuring outputs felt authentic, not templated
- Designed fully branded trading card layouts (front and back), combining sports-card aesthetics with Vertiv and Columbus Crew identity
- Developed a seamless, end-to-end branded user journey, from on-screen capture flow to final printed and digital outputs
Engagement & Shareability
- Delivered instant digital sharing via SMS and email to encourage real-time engagement
- Designed outputs to feel like collectible sports cards, increasing perceived value
- Offered unlimited onsite printing with custom die-cut trading cards and acrylic cases
- Created a microsite where guests could view and share their cards beyond the event
Technology & Workflow
- Deployed 3 Trading Card Stations to handle high guest volume efficiently
- Integrated AI transformation with real-time capture for fast and accurate outputs
- Optimized guest flow to minimize wait times while maintaining a premium experience
- Staffed each station with a technician and assistant to ensure smooth operation
Designed for brands. Built for engagement.
Trusted to deliver high-impact photo booth experiences for corporate events and brand activations.
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