Downy | NFL Case Study
Services provided
Category
Customization
Location
Quick Snapshot
Gained 110,898 impressions
Reached 32,832 unique users
Total photos captured reached 504
Verified page views hit 508
Guests printed 532 photos
Content was shared 466 times
Downy partnered with the NFL Flag Football Championships to deliver a high‑energy activation that engaged families and young athletes. The experience showcased Downy’s fight against impossible odors with branded photo frames, themed overlays, and instant prints. Our Social Photographer captured guests striking fun poses, ensuring every shot reinforced the campaign message. Instant digital and physical takeaways ensured shareability across platforms, extending impact beyond the event. The activation left attendees with both memorable experiences and strong brand impressions.
Challenges
- Move beyond traditional event photos that feel generic and lack personality.
- Capture authentic energy from young athletes while reinforcing Downy’s message.
- Create branded visuals that encouraged guests to proudly share online.
- Ensure a smooth on-site workflow with high volume of participants.
- Provide instant prints and digital sharing options for maximum engagement.
Customization
Downy handled the custom set and backdrop design. Our role focused on creating themed photo frames and branded overlays, paired with professional shots taken by our Social Photographer. Guests left with printed keepsakes and digital versions ready to share, all consistently tied to Downy’s “Rinse Out Odor” branding.
Our Approach
In order to deliver an activation that met Downy’s goals, we designed a strategy centered on creativity, technology, and seamless execution. The plan integrated the following elements:
Photo Experience Design
- Designed custom frames and overlays that highlighted Downy’s identity.
- Captured authentic and energetic moments through our SocialPhotographer.
- Ensured each photo reinforced Downy’s brand presence and campaign message.
Engagement & Shareability
- Delivered digital and printed outputs instantly for immediate enjoyment.
- Enabled guests to share branded portraits seamlessly on social platforms.
- Offered SMS and email sharing options to extend engagement beyond the event.
- Maximized brand visibility through both physical keepsakes and digital reach.
Technology & Workflow
- Implemented a seamless photo capture and print workflow that minimized wait times.
- Designed the system to handle high traffic efficiently without compromising quality.
- Supported instant digital delivery for fast access to branded content.
- Reinforced convenience and excitement through smooth, reliable technology.
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