Draft Kings Photo Booth Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
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DraftKings aimed to energize fans through a high-impact Video Activation that captured the excitement of game day. Moving beyond simple photo ops, the goal was to deliver an immersive branded experience where guests truly felt part of the action. As football season kicked off, the “Touchdown Toss” activation became a highlight, blending motion, energy, and shareable video content to transform every participant into the star of their own highlight reel.
Challenges
- Capturing the energy and emotion of live gameplay within a compact indoor setup
- Creating video content that was instantly shareable across SMS and email channels
- Designing a custom-branded space that reflected DraftKings’ sports-driven identity
- Maintaining fast guest flow while ensuring each clip looked professional and dynamic
- Ensuring on-site reliability for video capture, rendering, and instant sharing
Customization
To bring DraftKings’ vision to life, we provided a fully branded setup tailored to the event:
- Mockup Overlay and Outro Video: Branded motion graphics to bookend every fan highlight
- Output Mockups: Ensured brand consistency across every shared video
- Custom Interface: SMS and email sharing only, aligned with brand data preferences
Our Approach
In order to deliver an activation that met DraftKings’ goals, we crafted a strategy focused on creativity, technology, and flawless execution. The plan integrated the following elements:
Video Activation Concept
We transformed a section of Brooklyn Bowl into a miniature field experience using DraftKings’ pre-installed set elements. Guests performed their best touchdown celebration, captured in cinematic video style using a multi-light setup and dynamic camera movement.
Engagement & Shareability
- Each video was delivered instantly via SMS or email, optimized for mobile sharing
- The branded outro and overlay maintained DraftKings’ digital identity in every share
- On-site staff encouraged excitement and ensured smooth participation throughout the evening
Technology & Workflow
- High-output lighting and video equipment captured crisp, energetic movement
- Videos were automatically processed and shared through the custom-branded delivery platform
- The workflow ensured minimal downtime and maximum throughput, even with heavy traffic
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