Dutton Ranch Premiere Case Study
Services provided
Category
Customization
Location
Quick Snapshot
Gained 57,057 impressions
Reached 16,863 unique users
Total videos captured reached 125.
Verified page views hit 666
Content was shared 279 times
Dutton Ranch Premiere wanted an event experience that felt cinematic, immersive, and true to the atmosphere of the premiere. The goal was to create more than a standard red carpet photo moment. They needed a Custom Video Activation that captured the energy of the night while giving guests a branded moment they could instantly share.
For the Paramount Plus premiere at AMC Theater in New York, the Custom Video Activation was designed around a ranch-style photo op where guests could step into the scene, lean against the gate, and capture a video moment that felt elevated, atmospheric, and highly shareable.
Challenges
- Creating a video experience that felt cinematic, scenic, and aligned with the Dutton Ranch theme
- Capturing subtle movement without making the experience feel too fast, flashy, or overly modern
- Designing a branded guest experience that worked smoothly in a high-profile premiere environment
- Allowing guests to instantly retrieve and share their videos through SMS and email
- Managing guest flow efficiently with multiple sharing stations and on-site support
Customization
Dutton Ranch Premiere featured a custom-branded video experience built around a ranch-inspired set design and branded digital output. The activation included a custom video template, MP4 output, intro/outro installation, branded microsite, SMS and email sharing, and high-definition video delivery.
The video treatment used custom pan and zoom effects to create a subtle glambot/gimbal-inspired feel through Photo Spot Pro, giving each guest video a slower, more atmospheric movement that matched the tone of the premiere.
Our Approach
To deliver an activation that matched the energy and visual identity of the Dutton Ranch Premiere, we created a custom video experience centered on cinematic movement, branded storytelling, and seamless guest sharing.
Custom Video Experience
- Created a kiosk-based custom video activation using Photo Spot Pro with a Canon R8
- Designed a slower, scenic capture treatment with subtle pan and zoom movement
- Added custom effects to replicate the feel of glambot/gimbal-style footage without making the content feel too fast or overly modern
- Delivered high-definition MP4 video output for easy guest sharing and post-event use
Branding & Guest Experience
- Designed a fully customizable video border aligned with the Dutton Ranch Premiere branding
- Built a customized microsite to match the client’s branding
- Created a seamless digital delivery experience through instant social media sharing, email, and text messaging
- Provided three sharing stations so guests could easily view and retrieve their media
Event Staffing & Workflow
- Provided one videographer and two assistants for the full duration of the activation
- Managed guest flow from capture to sharing to ensure a smooth premiere experience
- Set up four hours prior to event start time to ensure the activation was ready before guests arrived
- Handled teardown at event end time
- Delivered a post-event recap with gallery, analytics, and usage stats within three business days
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