ESPN x NABJ Event Photo Booth Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
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ESPN and the National Association of Black Journalists (NABJ) joined forces for an unforgettable Candidate Reception in Cleveland, Ohio, uniting journalists, creators, and professionals for a night of creativity and connection. ESPN aimed to capture the vibrant energy of the event through a 360 video experience that embodied innovation, storytelling, and community. The challenge was to design an activation that went beyond photos, something immersive, dynamic, and instantly shareable that reflected ESPN’s signature spirit.
Challenges
- Elevate the event experience beyond traditional step-and-repeat photo setups
- Encourage spontaneous, authentic moments that match ESPN’s energetic brand personality
- Deliver seamless guest flow and immediate digital sharing
- Maintain professional on-site presentation while ensuring comfort and mobility for staff
- Operate efficiently within venue power and space constraints (3-prong outlet within 25ft)
Customization
The activation was tailored with branded ESPN x NABJ overlays, creating consistency across every captured video. The layout reinforced brand recognition while giving attendees a chance to star in their own highlight moment.
Location branding details included:
- Venue: Five Iron Golf, Cleveland, OH
- Format: 360 Video Booth with unlimited use for up to 4 hours
- Sharing Options: SMS and Email instant delivery
- Video Output: Short, looping branded clips ideal for social sharing
- Staff Dress Code: All black, casual attire (no jeans); comfortable shoes for mobility
Our Approach
To deliver an activation worthy of ESPN’s brand energy and NABJ’s creative community, the experience focused on movement, emotion, and storytelling, turning every spin into a statement.
Video Activation Concept
- Featured a 360 Video Booth to capture immersive, cinematic angles that brought personality and flair to every guest’s moment
- Integrated ESPN x NABJ branding throughout all digital deliverables for consistent visibility online
- Optimized booth placement within Five Iron Golf to allow smooth traffic flow and strong lighting for high-quality video capture
Engagement & Shareability
- Created seamless social sharing via SMS and Email, making it effortless for guests to post their branded videos instantly
- Designed clips with a modern, energetic cut style, reflecting ESPN’s fast-paced identity
- Encouraged organic promotion as attendees shared their videos across platforms, extending the event’s reach beyond Cleveland
Technology & Workflow
- Deployed a high-efficiency workflow allowing continuous use and quick resets between guests
- Ensured reliable on-site connectivity for uninterrupted digital sharing
- Coordinated staff in all-black professional attire to align with ESPN’s visual standards and maintain a cohesive, polished look
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