Heinz x NFL Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
Content was shared 425,573 times.
Content was shared 126,004 times.
Total photos captured reached 3,336.
Verified page views hit 2,917.
Guests printed 1,068 photos.
Content was shared 1,779 times.
Heinz partnered with the NFL to create an activation that would match the scale, energy, and excitement of a major live sporting event. The goal was to deliver an experience that could capture large crowds, highlight real fan moments, and reflect Heinz’s iconic, playful brand in a way that felt natural within the stadium environment.
They needed more than a standard booth. A High Angle Booth was key to handling high foot traffic, capturing large groups, and creating shareable content that stood out in a fast-paced environment, all while staying seamless behind the scenes.
Challenges
- Capturing large groups in a crowded stadium environment without compromising image quality
- Standing out in a high-energy NFL setting filled with competing brand activations
- Creating an experience that felt interactive, fast, and effortless for guests
- Encouraging fans to share their content organically across social platforms
- Managing high-volume traffic while maintaining smooth operations and minimal wait times
Customization
Heinz transformed the experience through full booth branding and custom-designed outputs that aligned with the NFL atmosphere. From the external booth wrap to the photo borders, every element reflected Heinz’s bold and recognizable identity, creating a cohesive and highly visible activation that fans could instantly connect with.
Our Approach
To deliver an activation that met both Heinz and NFL expectations, we focused on scale, visibility, and seamless execution.
High Angle Booth Concept and Design
- Leveraged the High Angle Booth to capture dynamic, top-down group shots that showcased crowd energy
- Used a wide-angle DSLR setup to ensure every frame felt immersive and stadium-scale
- Integrated custom Heinz branding across booth structure and photo outputs
- Designed visuals that aligned with NFL game-day excitement and fan culture
Engagement & Shareability
- Created visually striking overhead shots that naturally encouraged social sharing
- Delivered instant digital copies via SMS and email for seamless distribution
- Provided unlimited on-site prints so guests could take home branded keepsakes
- Designed the experience to handle large groups, making it ideal for fan participation
Technology & Workflow
- Built a high-efficiency workflow to manage continuous guest flow across long activation hours
- Ensured stable connectivity with a dedicated T-Mobile internet solution
- Optimized camera setup for consistent, high-quality outputs even in fast-paced environments
- Enabled real-time digital delivery to reduce wait times and maximize engagement
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