Koroseal HQ Grand Opening Case Study
Services provided
Category
Location
Quick Snapshot
Gained 11,856 impressions
Reached 3,504 unique users
Total photos captured reached 118
Verified page views hit 66
Guests printed 177 photos
Content was shared 55 times
Koroseal envisioned their headquarters grand opening as more than a ribbon-cutting. The aim was to design an engaging experience that honored the milestone, encouraged guest interaction, and produced lasting memories. They wanted an activation blending creativity and technology so the event showcased their innovative culture while leaving attendees with keepsakes to cherish. Through thoughtful planning, Koroseal sought to reflect a welcoming atmosphere and ensure each participant walked away with both content to share and a personal, unforgettable moment.
Challenges
- Moving beyond traditional photography that doesn’t capture the energy of a brand milestone
- Designing an experience that allowed for both candid coverage and interactive guest participation
- Managing space requirements for large-scale activations without disrupting event flow
- Ensuring instant delivery of digital and print content for maximum guest satisfaction
- Capturing key leadership moments, including the CEO’s address, alongside guest interactions
Customization
Koroseal enhanced the event with a 6ft x 10ft branded Photo Mosaic Wall, a fully integrated Photo Spot Pro booth, and roaming event photography. Staff followed a clean, casual dress code to fit the atmosphere while maintaining professionalism. Every photo included branded overlays and was delivered digitally and in print, creating a cohesive, shareable experience for attendees.
Our Approach
Photo Mosaic Wall
Guests contributed selfies and candid shots that came together to form a large-scale mosaic centerpiece
The wall served as both an interactive activation and a striking visual tied to Koroseal’s HQ opening
Photo Spot Pro Booth
- Offered guests instant portraits with branded designs
- Outputs included on-site prints plus SMS and email delivery for digital sharing
- Created a seamless flow, encouraging guests to engage without long wait times
Event Photography
- Captured candid interactions, atmosphere, and highlight moments including the CEO’s address
- Balanced coverage between posed shots and organic crowd energy to reflect the celebratory tone
Engagement & Shareability
- Guests received tangible keepsakes along with instant digital content to share online
- The mosaic wall encouraged return engagement throughout the event as attendees saw their photos become part of the larger artwork
- Social sharing amplified Koroseal’s presence beyond the room, reaching extended networks of guests and stakeholders
Technology & Workflow
- Integrated real-time printing and digital delivery for instant access
- Ensured reliable connectivity and power setup within 25ft for smooth operation
- Optimized guest flow with efficient staff support to minimize wait times
- Maintained image quality and consistency even during high-volume participation
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