Kraft Heinz Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
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Kraft Heinz was looking to elevate their multi-day activation with an interactive experience that would energize attendees, drive engagement, and create highly shareable branded content. The goal was to move beyond static photo moments and introduce an experience that felt dynamic, modern, and aligned with Kraft Heinz’s bold, recognizable brand presence.
With a high-traffic environment and a diverse audience, the activation needed to be visually striking, easy to participate in, and capable of delivering consistent branded results across all three days, both on-site and across social platforms.
Challenges
- Standing out in a busy event environment with multiple competing brand activations
- Creating an experience that felt immersive rather than transactional
- Ensuring consistent branding across hundreds of guest interactions over multiple days
- Encouraging organic social sharing while maintaining brand control
- Delivering a smooth, professionally managed experience with minimal friction for guests
Customization
To align with Kraft Heinz’s branding and campaign goals, the 360 Booth experience was fully customized to reflect the look, energy, and tone of the brand. Custom elements included:
- Branded video overlays integrated into every 360° capture
- Music selection tailored to match the campaign vibe
- A clean, polished setup designed to complement the event footprint
- Consistent visual output that reinforced brand recognition across all shared content
Our Approach
To deliver a high-impact activation that met Kraft Heinz’s objectives, we designed a strategy focused on immersion, efficiency, and shareability, executed seamlessly across a three-day rental.
360 Booth Experience Design
- Deployed a professionally staffed 360° Video Booth to guide guests through the experience
- Captured immersive slow-motion and boomerang-style videos that highlighted movement, energy, and personality
- Ensured each video felt cinematic while remaining instantly recognizable as Kraft Heinz–branded content
Engagement & Shareability
- Provided unlimited 360 video sessions throughout the activation
- Delivered instant digital copies via text and email to encourage real-time sharing
- Created content designed for social platforms, increasing organic reach beyond the event floor
- Gave guests a moment that felt personal, fun, and worth sharing
Technology & Workflow
- Utilized 4K video capture for crisp, high-quality output
- Designed a fast, efficient workflow to handle continuous guest flow
- Achieved quick setup and teardown with a compact 12×12 footprint
- Maintained consistent performance and reliability throughout all three days
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