McDonald's Case Study
Services provided
Industry
Customization
Location
Quick Snapshot
Gained 16,796 impressions
Reached 4,964 unique users
Total photos captured reached 34
Verified page views hit 62
Guests printed 49 photos
Content was shared 68 times
McDonald’s was looking for an interactive photo experience for a marketing activation in New York celebrating the launch of McCafé’s new cold beverage lineup. The goal was to create a visually distinctive experience that captured guests’ attention, encouraged participation, and generated branded content they could instantly print and share.
To bring the “cold beverage era” campaign to life, McDonald’s selected a fully customized High Angle Booth. The top-down camera perspective gave guests a playful and unexpected way to interact with the activation while reflecting the bold energy of McCafé Refreshers, Crafted Sodas, and Cloud Iced Coffees.
Challenges
- Capturing the playful energy of McCafé’s new cold beverage campaign
- Integrating McDonald’s branding throughout the physical booth experience
- Encouraging guests to participate and immediately share their photos
- Managing guest flow within an active McDonald’s location
- Delivering high-quality photos, digital sharing, and onsite printing without slowing down the experience
Customization
The High Angle Booth featured full PVC panel designs across both the interior and exterior of the structure. McDonald’s branding appeared on the outside panels, while the interior included a metallic purple backdrop and colorful confetti to create a bold, energetic setting.
A custom-branded photo layout featuring McCafé beverages and campaign graphics was applied to each printed and digital image, creating a consistent visual experience across every guest takeaway.
Our Approach
To support the vision for the McCafé activation, we delivered a complete High Angle Booth experience focused on visual impact, guest engagement, and smooth onsite execution.
High Angle Booth Concept and Design
- Produced custom-branded photo strips featuring McCafé beverages and campaign graphics
- Provided guests with printed keepsakes, digital photos, and animated GIFs
- Offered unlimited booth use throughout the activation
- Designed the overall experience to complement the playful energy of the McCafé campaign
Engagement & Shareability
- Delivered unlimited onsite prints as branded keepsakes
- Enabled instant digital sharing through SMS and email
- Created photos and GIFs guests could immediately share across social platforms
- Offered a memorable alternative to a traditional photo booth experience
Technology & Workflow
- Captured high-resolution photos using a 24MP DSLR camera with a wide-angle lens
- Designed an efficient workflow to minimize wait times and maintain steady guest flow
- Automated digital photo and GIF delivery for a seamless guest experience
- Professionally staffed the booth with one technician and one assistant throughout the activation
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