Pacifico Clara Photo Booth Case Study
Services provided
Category
Location
Quick Snapshot
Gained 79,480 impressions
Reached 23,545 unique users
Total photos captured reached 695
Verified page views hit 466
Guests printed 344 photos
Content was shared 623 times
Pacifico Clara was looking for a way to elevate their presence at Floydfest with an activation powered by the AI Booth, designed to stand out from the sea of festival experiences. The goal was to immerse guests in something creative, emotional, and visually striking, an experience that embodied Pacifico’s adventurous spirit while giving festivalgoers a personal connection to the brand. They wanted an AI-driven activation that would spark curiosity, capture individuality, and generate shareable content that extended the magic of the festival far beyond Festival Park.
Challenges
- Designing a concept that felt organic to the festival atmosphere, not just another photo booth
- Balancing brand visibility with an artistic and experiential approach that resonated authentically with guests
- Delivering consistent quality across high guest volume and unpredictable outdoor conditions
- Ensuring seamless real-time AI rendering and digital delivery in a festival setting
- Encouraging participants to share their portraits on social media to maximize brand reach and engagement
Customization
To fully capture Pacifico’s coastal, free-spirited brand identity, the activation featured:
- A custom-branded 8×8 tension fabric backdrop inspired by Pacifico’s surf and sunshine aesthetic
- Branded kiosk wraps and faceplates featuring Pacifico’s signature yellow and blue hues
- Customized print templates and overlays that integrated Pacifico’s logo and event details
Our Approach
To bring Pacifico’s vision to life, we built a creative and data-driven activation that blended AI innovation with festival artistry; centered on emotional engagement, seamless execution, and measurable results.
Photo Experience Design
We created the Pacifico Aura Portrait Experience, a customized AI-powered concept that captured each guest’s photo and transformed it into a radiant digital artwork.
The portraits reflected each individual’s unique aura, using vibrant color palettes and energy-inspired gradients to symbolize their vibe and personality.
Every image carried subtle Pacifico Clara branding, ensuring the guest’s digital keepsake doubled as a shareable piece of brand storytelling.
Engagement & Shareability
- Designed for social virality, with portraits optimized for Instagram and TikTok sharing
- Delivered instant prints and digital copies via SMS or email, offering both tangible keepsakes and digital convenience
- Created festival-ready photo moments, encouraging guests to pose, tag, and post using branded hashtags
- Fostered organic brand advocacy by giving guests something deeply personal and visually stunning to share
Technology & Workflow
- Utilized AI-powered image transformation to turn each captured photo into an aura-style masterpiece in seconds
- Operated through the Photo Spot Pro, requiring minimal footprint and offering high mobility across festival grounds
- Supported battery or electric operation with 5G connectivity for instant uploads and reliable performance
- Enabled real-time analytics through our dashboard to measure total sessions, sharing rates, and digital reach
- Captured valuable engagement data to provide Pacifico Clara with measurable post-event ROI and audience insights
Related Case Studies:
