Premier Lacrosse League + Whirlpool Case Study
Services provided
Category
Customization
Location
Quick Snapshot
Gained 36,284 impressions
Reached 10,802 unique users
Total videos captured reached 439
Verified page views hit 213
Content was shared 305 times
Premier Lacrosse League partnered with Whirlpool to bring a high-energy branded activation to fans during a 2-day event. The goal was to create an interactive experience that connected the excitement of live lacrosse with Whirlpool’s official brand partnership, giving guests a fun, memorable, and highly shareable moment.
Instead of a standard photo booth setup, the activation used a Custom Video Experience. Guests could step into the scene, recreate an action-inspired “advantage dive” moment, and instantly receive a branded MP4 video they could share through text, email, or social media. The experience helped extend the PLL x Whirlpool partnership beyond the event space by turning each guest interaction into branded social content.
Challenges
- Creating an activation that felt exciting, athletic, and connected to the energy of the Premier Lacrosse League
- Moving beyond a traditional photo booth by giving guests a more dynamic video-based experience
- Designing a setup that could handle steady guest flow during a live event environment
- Making the final video easy for guests to retrieve, view, and share instantly
- Ensuring the branded output looked polished, high-definition, and consistent across every guest session
Customization
The PLL + Whirlpool activation was built with custom-branded visual elements designed to match the campaign experience. The experience was supported by a Photo Spot Pro with Canon R8, producing high-definition video output for every guest. Three sharing stations were also provided so attendees could quickly view, retrieve, and share their media after completing the activation.
Our Approach
To deliver a smooth and engaging fan experience, we designed the activation around video capture, branded storytelling, and easy social sharing. The plan combined custom visuals, on-site support, and a streamlined guest workflow.
Custom Video Experience Concept and Design
- Designed the setup around an action-style lacrosse moment to make the final video feel energetic and event-specific
- Installed branded outro element to create a polished MP4 video from start to finish
- Used high-definition video capture to make each final clip clean, sharp, and ready for social sharing
Engagement & Shareability
- Delivered unlimited video sessions for up to 5 hours, giving more guests the chance to participate
- Provided instant sharing through social media, email, and text messaging so guests could access their videos quickly
- Created MP4 outputs that were easy to save, post, and send after the event
- Used three sharing stations to help guests view and retrieve their media without slowing down the activation line
- Designed the experience to encourage organic social reach through fun, branded, fan-generated content
Technology & Workflow
- Used the Photo Spot Pro with Canon R8 to support professional-quality video capture
- Built a customized microsite to match client branding and make the retrieval experience feel cohesive
- Set up 4 hours before the event start time to ensure the activation was ready before guests arrived
- Provided one videographer and two assistants for the full duration of the activation
- Managed guest flow, video capture, sharing stations, and on-site support throughout the event
- Handled tear down at the end of the event to keep execution smooth from setup to close
Designed for brands. Built for engagement.
Trusted to deliver high-impact photo booth experiences for corporate events and brand activations.
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