Premier Lacrosse League Case Study
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Customization
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The Premier Lacrosse League (PPL) wanted to create an interactive fan experience that would bring spectators closer to the game while giving them a memorable takeaway from the event. The goal was to design an activation that blended sports culture with modern event technology, something that would capture the excitement of the league while allowing fans to step into the spotlight themselves.
Rather than relying on traditional photo opportunities, PLL aimed to create an experience where attendees could become part of the action. The idea was simple but powerful: transform fans into their own lacrosse trading cards, giving them a personalized keepsake they could share with friends and family while also amplifying the league’s presence on social media.
Challenges
- Designing an experience that felt authentic to sports culture, not just another generic photo booth
- Handling large crowds and fast-moving fan traffic without long wait times
- Creating a personalized experience that made every participant feel like part of the league
- Producing high-quality keepsakes that fans would want to keep, share, and show off
- Ensuring the activation ran smoothly throughout the event with efficient workflows and on-site staff support
Customization
To fully align the activation with the Premier Lacrosse League brand, the experience included several custom elements designed specifically for the event:
- Photo Spot Pro Booth with Custom Vinyl Wrap featuring PLL and GAIT Lacrosse branding
- Branded Trading Card Layout designed with custom front and back card graphics
- Custom Data Entry Interface allowing fans to add details such as their name, team, and position
- Custom Micro-Site matching the event branding for digital photo delivery
Our Approach
To bring the Premier Lacrosse League fan activation to life, we designed an experience focused on interaction, personalization, and seamless execution.
Photo Booth Concept and Design
We built the activation around a Photo Spot Pro booth paired with a dedicated Trading Card Station, allowing fans to create their own personalized collectible cards.
Each participant could:
- Select their favorite team
- Capture a professional photo using the Photo Spot Pro booth
- Enter their personal details for the card design
- Receive their custom trading card printed on-site
The final product looked and felt like a real sports trading card, instantly turning fans into part of the league’s story.
Engagement & Shareability
The trading card concept created a natural sense of excitement and participation among fans.
The experience included:
- Unlimited photos for the duration of the activation
- Instant digital delivery via email, text message, and social sharing
- Unlimited on-site trading card prints placed in acrylic protective cases
- A custom microsite gallery where guests could revisit and download their photos
Because fans received a physical collectible alongside their digital photo, the experience encouraged both social sharing and long-term keepsakes.
Technology & Workflow
To ensure the activation ran smoothly throughout the event, we designed a streamlined workflow optimized for high-volume participation.
Key elements included:
- A Photo Spot Pro booth setup with professional lighting for consistent, high-quality images
- A dedicated trading card printing station for rapid production of custom cards
- Automated digital delivery through email and text messaging
- On-site staffing with 1 technician and 2 assistants managing the experience and guest flow
- Efficient production workflows allowing for continuous participation without delays
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