Pro Standard Apparel Case Study
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Quick Snapshot
Gained 44,671 impressions
Reached 13,231 unique users
Total photos captured reached 258
Verified page views hit 301
Guests printed 130 photos.
Content was shared 184 times.
Pro Standard, the official premium lifestyle apparel partner of the Cleveland Cavaliers, rented our Trading Card Station to create an interactive fan experience during a Cavaliers game-day event. The goal was to celebrate the energy of the Cavs while giving fans the opportunity to become the star of their own personalized trading card. The activation captured attention, encouraged participation, and provided guests with a branded keepsake they could print, download, and share instantly.
Challenges
- Creating an experience that reflected both Pro Standard’s premium streetwear identity and the Cleveland Cavaliers brand
- Designing personalized trading cards that made every fan feel like part of the team
- Managing custom guest information, including names and other trading card details
- Keeping the experience fast and organized during a busy game-day event
- Providing both physical and digital keepsakes without slowing down guest flow
Customization
Pro Standard transformed the Photo Spot Pro with custom-branded decals across the front and back of the unit. Each guest received a personalized, professionally designed Cleveland Cavaliers trading card featuring custom information and coordinated front-and-back artwork. Unlimited on-site printing allowed fans to take home a physical card, while instant digital sharing extended the experience online.
Our Approach
To deliver an engaging and efficient game-day activation, we developed a strategy centered on personalization, branded storytelling, and seamless execution. The experience included the following elements:
Trading Card Station Concept and Design
- Engineered a custom AI-powered Trading Card experience that transformed each guest into a Columbus Crew player with realistic, stadium-style visuals
- Built tailored AI prompting to accurately apply team jerseys, lighting, and environment, ensuring outputs felt authentic, not templated
- Designed fully branded trading card layouts (front and back), combining sports-card aesthetics with Vertiv and Columbus Crew identity
- Developed a seamless, end-to-end branded user journey, from on-screen capture flow to final printed and digital outputs
Branding and Customization
- Wrapped the front and back of the Photo Spot Pro with custom-branded decals
- Designed the full experience to connect Pro Standard’s visual identity with the energy of the Cavaliers event
- Built a customized microsite that matched the client’s branding
- Ensured every printed and digital trading card maintained a consistent, polished look
Engagement & Shareability
- Provided unlimited photo sessions throughout the activation
- Produced unlimited on-site trading card prints for guests to take home
- Enabled instant sharing through text message, email, and social media
- Created personalized content that fans were excited to display and share
Technology & Workflow
- Designed an efficient capture, personalization, and printing process to accommodate high guest volume
- Provided one technician and two assistants throughout the activation
- Supported real-time data entry and instant card production
- Delivered a post-event recap featuring the complete gallery, analytics, and usage statistics
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