Progressive Insurance Case Study
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Progressive Insurance was looking for a professional headshot experience that would give attendees high-quality portraits in a smooth, convenient, and polished way. The goal was to provide guests with updated headshots they could use for work, LinkedIn, internal profiles, and professional branding.
For the 2-day rental, Progressive selected the Headshot Station with a clean blue backdrop, instant editing, and digital delivery via SMS and/or email. The setup allowed guests to receive polished headshots quickly and easily throughout the event.
Challenges
- Providing professional headshots in a fast-paced event environment
- Keeping the experience efficient across a 2-day rental period
- Making sure each guest received a polished, high-quality image
- Delivering photos instantly without slowing down guest flow
- Capturing useful post-event data, gallery access, and usage stats
Our Approach
To support Progressive’s event goals, we created a headshot experience focused on quality, speed, and seamless guest delivery.
Headshot Station Setup
- Provided a professional Headshot Station for a 2-day rental
- Included unlimited headshots for up to 8 hours
- Used a clean blue backdrop for a polished and brand-friendly look
- Included setup and tear down for a smooth event experience
- Supported the activation with 1 professional photographer and 1 assistant for the duration of the event
Engagement & Shareability
- Captured professional headshots in an efficient, guest-friendly workflow
- Applied live, instant editing to create polished final images
- Delivered headshots instantly through SMS and/or email
- Allowed guests to easily access and use their images after the event
Technology & Workflow
- Guided guests through a simple process: pose, capture, review, and receive their headshot
- Captured each photo with professional lighting and composition
- Delivered final images digitally through SMS and/or email
- Provided Progressive with a post-event gallery link for easy access and download
- Included a post-event recap with gallery, analytics, and usage stats within 3 business days
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