UFC Case Study
Services provided
Category
Customization
Location
Quick Snapshot
Gained 188,443 impressions
Reached 56,346 unique users
Total photos captured reached 397
Verified page views hit 1,013
Content was shared 751 times
UFC aimed to give fans in Miami more than a standard snapshot. The goal was to design an activation that captured UFC’s intensity while letting attendees leave with content that felt personal and unique. The setup needed to generate excitement, reflect the brand’s power, and create shareable assets that boosted visibility well beyond the venue. Every detail was built to ensure fans not only engaged in the moment but also carried UFC’s presence into their digital spaces.
Challenges
- Avoiding generic setups that don’t capture UFC’s dynamic brand
- Translating fan passion into content that feels bold and authentic
- Building an activation that stands out in a crowded event environment
- Driving organic social sharing without relying on gimmicks
- Maintaining efficiency for high throughput without technical issues
Customization
The solution featured a custom fabric Vogue Tunnel Booth designed with UFC branding and striking LED lighting. Guests stepped inside to hold the UFC Championship Belt while branded boomerangs and videos were recorded in 1080×1080 format. Instant delivery via SMS and email ensured every fan left with content that was both personal and unmistakably UFC.
Our Approach
In order to deliver an activation that met UFC’s goals, we designed a strategy centered on creativity, technology, and seamless execution. The plan integrated the following elements:
Booth Concept and Design
- Built a branded tunnel environment with dramatic light strips and UFC visuals
- Positioned the championship belt as the hero prop to anchor the experience
- Produced motion content (videos and boomerangs) tailored for social feeds
Engagement & Shareability
- Prioritized square digital outputs optimized for Instagram and TikTok
- Delivered content instantly through SMS and email for immediate sharing
- Positioned the booth as a premium fan highlight to spark online reach
Technology & Workflow
- Equipped with two iPads, hotspot connectivity, and backup battery packs
- Integrated monopod, biographer, and supporting gear for stability and reliability
- Streamlined capture and sharing process to handle large crowds efficiently
- Automated delivery to reduce friction and keep lines moving quickly
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