USA Football Summer Series 2026
Category
Location
Quick Snapshot
Gained 1,433,399 impressions
Reached 424,726 unique users
Total photos captured reached 2130
Total videos captured reached 1293
Verified page views hit 8827
Guests printed 702 photos
Content was shared 3501 times.
USA Football wanted to energize its four-day Summer Series with interactive experiences that brought athletes, fans, and staff together while creating memorable moments beyond the field. Building on the success of last year’s Mosaic Wall, Photo Spot Pro, and Social Photographer, USA Football expanded the experience with more engaging activations that reflected the excitement, competition, and community surrounding the sport.
Each activation encouraged participation, strengthened USA Football’s brand presence, and provided guests with personalized content they could instantly view, share, and remember.
Challenges
- Creating multiple experiences that appealed to athletes, families, fans, and event staff
- Maintaining consistent USA Football branding across every photo and video activation
- Capturing the excitement and personality of participants in different formats
- Managing several activations across multiple event days and operating schedules
- Accommodating a high volume of guests while maintaining an efficient flow
- Giving participants fast and convenient access to their digital content
- Ensuring every activation was professionally staffed and supported throughout the event
Customization
USA Football customized the Summer Series experience through branded Photo Spot Pro decals, photo and video overlays, trading card designs, digital galleries, and event micro-sites. The front and back of the Photo Spot Pro received custom-branded decals, transforming the equipment into a visible extension of the USA Football brand.
Each activation featured its own tailored creative elements, including customized trading card layouts, data-entry fields, photo borders, video intros and outros, digital effects, sharing messages, and branded online experiences. Together, these elements created a cohesive environment while still allowing every activation to offer something different.
Our Approach
To support USA Football’s vision, we developed a multi-activation strategy centered on participation, personalized content, brand consistency, and seamless execution. The experience combined the Photo Spot Pro, Trading Card Station, Custom Video Experience, Vogue Booth, and Social Photographer across the Summer Series.
Photo Experience Design
- Installed open-air Photo Spot Pro experiences offering unlimited high-resolution photography
- Captured professional 24MP images along with GIFs and boomerangs
- Created custom photo overlays that carried USA Football branding across every image
- Added digital props and filters to make each session more playful and engaging
- Applied custom-branded decals to the front and back of the Photo Spot Pro
- Operated Photo Spot Pro activations for up to eight hours on selected event days
Personalized Trading Card Experience
- Designed branded front-and-back trading card layouts inspired by the energy of football
- Allowed participants to enter personalized information such as their name and position
- Provided unlimited photos throughout the rental period
- Gave athletes and fans a personalized keepsake that made them feel like part of the game
- Enabled guests to receive their trading cards through text, email, and social sharing
- Supported the station with one technician and two assistants throughout the activation
Custom Video Experience
- Used a Photo Spot Pro with a Canon R8 to capture high-definition video
- Offered unlimited video sessions for up to five hours each day
- Produced shareable MP4 videos with fully customized borders
- Added branded intro and outro sequences to create a polished final result
- Installed three sharing stations where guests could view and retrieve their videos
- Provided instant delivery through social media, email, and text messaging
- Staffed the activation with one videographer and two assistants
Vogue Booth Experience
- Provided up to eight hours of use per event day
- Offered unlimited photo and video sessions in an energetic, performance-inspired setting
- Incorporated selected music and digital effects to enhance each session
- Applied customized photo and video overlays to maintain brand consistency
- Delivered digital copies through a dedicated online image gallery
- Provided professional staff to guide guests and keep the experience moving smoothly
Social Photography
- Captured candid interactions, celebrations, and authentic moments throughout the event
- Offered unlimited coverage for up to eight hours per day
- Applied a customized border to the event photography
- Delivered images through a branded micro-site, email, text, and social sharing
- Customized the SMS and email messages to match USA Football’s communication
- Staffed the experience with one professional photographer and one assistant
Engagement & Shareability
- Offered multiple photo and video formats to encourage repeat participation
- Created personalized content that athletes, fans, and staff were excited to share
- Enabled instant delivery through text, email, and social media
- Provided customized event micro-sites where guests could access their content
- Combined professional portraits, candid photography, trading cards, GIFs, boomerangs, and videos to keep the experience varied
- Extended the Summer Series online by turning on-site moments into shareable branded content
Technology & Workflow
- Coordinated multiple activations across different event dates and operating schedules
- Professionally staffed each experience to assist guests and manage event flow
- Used three dedicated sharing stations for convenient video viewing and retrieval
- Completed setup before each activation and handled tear-down at the end of the event
- Maintained high-quality photo and video output while supporting a large number of participants
- Organized all digital content within branded online galleries and micro-sites
- Delivered post-event recaps with galleries, analytics, and usage statistics within three business days
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